STEAM

The fictious company STEAM would be a local coffee/tea shop located in an old warehouse that severs as both a repurposed antique shop. All of the coffee grounds would ideally be ground and packaged in house. STEAM coffee would be for those perusing the Antiques in the rest of the building. Coffee would be available as both beans and in cups to sip from while shopping. The coffee beans, ground or not, would be packaged in a thin plastic bag and placed in a burlap sack with the logo printed on it. The tag attached to the bag would have the type of coffee printed on it as well as the logo. 

The idea of repurposed technology from victorian times to contemporary and the combination of what is historically accurate and the idea of the mechanics of coffee production  is very interesting but its not something widely seen in anything other than conventions or movies. This theme would draw the attention of those who are interested in steampunk and salvaging old items and working them into something new. Those interested in rustic looking furniture and room accents and decorations through repurposing older objects would also ideally be drawn to this brand.